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Hi, I'm Berfin. I'm a freelance product designer and artist from Queens based in New York City.

I’m a product designer with over 10 years of experience. I focus on product design, strategy, and working closely with engineers to bring ideas from concept to launch.

I’m comfortable operating in both early-stage startups and large-scale organizations, adapting to different team structures and moving fluidly between scrappy experimentation and refined systems work.

I design across platforms including native mobile, mobile web, desktop, and internal tools and my goal is to always build solutions that make sense to real users and scale well over time.

Currently open to freelance and contract opportunities.

← (Yes, that's me dressed as a bodega.)

berfinayhan@pm.me
917-740-6854‬
linkedin
resume

Project
services
client

Cardio Partners

Design Direction, Product Design, Product Strategy
Client:
Sarnova

During my time with Cardio Partners/Sarnova as the lead designer, I led the design of Arch, a comprehensive portal that supports both external and internal users. Clients and customers use ARCH to manage their AEDs and life-saving equipment, while internal sales representatives and the management team rely on it to streamline operations, oversee accounts, and support strategic decision-making.

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DPDash

Product Design
Client:
Harvard University

Led the portal redesign of DPDash, aa dashboard built for deep analysis of research, designed to organize and display multiple types of data that are continuously collected from individuals over long periods of time. The goal was to better support researchers’ key goals and reduce friction in their workflow. By identifying pain points through user feedback, improved navigation, clarified data visuals, and streamlined access to insights.

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Monti – AI Wellness platform by WoeBot

Product Design, Design Direction
Client:
WoeBot Health

Monti is a conversational mental health companion developed by Woebot Health. From concept to launch, I led Monti’s design and product strategy. In creating interaction patterns and visual experience to create an AI-first experience, including its personality, that balances clinical rigor with emotionally resonant, trustworthy support.

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Shopify QL Notebooks

UX|UI
Client:
Shopify

Contributions to pre and post-launch for the Shopify QL Notebooks app. Worked on the interface and optimized the workflow to enable easy data exploration and visualization for Shopify merchants.

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RibbonHub

UX|UI, User Research, Product Strategy, Product Management
Client:
Ribbon Home (acq. by EasyKnock)

Streamlining of the offer submission process by modularizing the interface and workflows, which decreased median offer submission time by 47% and increased on-platform offer submission rate from 59% to 80%. This improved overall usability and helped drive adoption of the platform.

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EY Doberman Collection

Product Design, Production Design, UX Research
Client:
EY (Formerly Doberman)

Human-centered solutions while at the consultancy that streamlined complex workflows into intuitive interfaces for various clients.

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