Human-centered solutions while at the consultancy that streamlined complex workflows into intuitive interfaces for various clients.
EY Design Studio is the design practice at EY. The studio model brings together in-house design practitioners and human-centered methodologies to transform customers’ digital experiences. During my tenure at EY Design, and time at Doberman pre-acquisition, I was able to contribute and influence the experiences of several client projects.
In collaboration with our client, we created an MVP dashboard for a user within our client's internal operations that pulled relevant and vital data and functions fulfill the user's needs. This is a b2b software requiring the dashboard to interact with and refresh based on APIs with many time sensitive elements upstream and downstream that are interdependent. Please contact me for more information and background information around other design artifacts.
We presented and reviewed concepts with stakeholders across the business to validate our approach and iterate on key requirements and design for rapid development. In order to design the right solution, we asked our stakeholders to describe to us the features they'd find most useful to facilitate peak efficiency for their workers. We frequently workshopped these features as the dashboard was complex, pulling data from across several teams.
Our pillars for success revolved around a universal understanding and agreement around:
The original brief was to make a static user journey map detailing the client's internal process lines, but after discussion with them, we decided to make it interactive. Please contact me for any further questions around process and context.
How to do we take complicated user experiences and represent them in something as orderly and for the most part, as universally understandable, as a subway map?
Implementing our design system, we were able to create a content-focused designs and elements to the site that were proprietary to the purpose of these pages.
For users to familiarize themselves with the Rx branch of this client's services, we created a standalone Rx vision for our client. Please contact for more details. Due to the confidential nature of the work, for more information about my design process, please contact me.
Our goal was to allow users who already use our services and current website and app to continue with the brand and product experience with the Rx function of the brand.
The requirements were refined during user interview phase of this project. We interviewed several users familiar with the client's brand to define key features that customers looked for in a pharmacy. We implemented existing design patterns to the UI while taking into consideration the brand's existing legacy.