EY Doberman Collection

EY Design Studio is the design practice at EY. The studio model brings together in-house design practitioners and human-centered methodologies to transform customers’ digital experiences. During my tenure at EY Design, and time at Doberman pre-acquisition, I was able to contribute and influence the experiences of several client projects.

[Redacted] User Dashboard

In collaboration with our client, we created an MVP dashboard for a user within our client's internal operations that pulled relevant and vital data and functions fulfill the user's needs. This is a b2b software requiring the dashboard to interact with and refresh based on APIs with many time sensitive elements upstream and downstream that are interdependent. Please contact me for more information and background information around other design artifacts.

The Challenge

We presented and reviewed concepts with stakeholders across the business to validate our approach and iterate on key requirements and design for rapid development. In order to design the right solution, we asked our stakeholders to describe to us the features they'd find most useful to facilitate peak efficiency for their workers. We frequently workshopped these features as the dashboard was complex, pulling data from across several teams.

Our pillars for success revolved around a universal understanding and agreement around:

• MVP user
• Design recommendations and technical feasibility
• Ensuring value in our propositions through automation, resulting in a more efficient line of work.

The Process

My role and deliverables:

• Worked as the design touchpoint with  stakeholders for these pages for continued iterations and modifications pre-and post launch
• Create and present design recommendations, and final designs for stakeholders
• Conduct presentations and workshops with key stakeholders
• Deduce the most elegant solution to surface the key features of the dashboard
• Communicate with development and project management team to ensure technical feasibility.

Learnings

• The MVP use of this dashboard is critical for release but must be designed with the future use of this product across the business, so it was vital for us to create a very firm foundation for future projects.
• Some of the features we proposed and were asked for by stakeholders were tabled due to technical constraints in our timeframe.

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Financial Institution [Redacted] Future Product Vision and interactive User Journey Mapping

The original brief was to make a static user journey map detailing the client's internal process lines, but after discussion with them, we decided to make it interactive. Please contact me for any further questions around process and context.

How to do we take complicated user experiences and represent them in something as orderly and for the most part, as universally understandable, as a subway map?

Our goals:

• Align clients on the same picture
• Build empathy with the client for the user
• Identify pain points in a service or product
• Use as foundation for ideation
• Use as storytelling tool for stakeholder

The Process

Implementing our design system, we were able to create a content-focused designs and elements to the site that were proprietary to the purpose of these pages. ‍

My role and deliverables:

• Worked as the design touchpoint with creative direction from our internal team, as well as stakeholders for these pages for continued iterations and modifications
• Create and present design recommendations, and final designs and deliverables for client.
• Created a robust user guide and hand-off instructions to client.

Learnings

• Tools that are easy to hand off are vital to determine early on if the work is going to be handed over to the client to use as an internal sales tool.
• The process that we mapped takes place across various points of time and users. We were able to uncover pain points for future work that the client needed to address.

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Rx App [Confidential]

For users to familiarize themselves with the Rx branch of this client's services, we created a standalone Rx vision for our client. Please contact for more details. Due to the confidential nature of the work, for more information about my design process, please contact me.

Our goal was to allow users who already use our services and current website and app to continue with the brand and product experience with the Rx function of the brand.

The Process

The requirements were refined during user interview phase of this project. We interviewed several users familiar with the client's brand to define key features that customers looked for in a pharmacy. We implemented existing design patterns to the UI while taking into consideration the brand's existing legacy.

My role and deliverables:

• Worked to realize user and customer feedback into tangible MVP features
• Create and present design recommendations, mockups, and final design handoff to creative director.
• Created a robust user guide for the landing page tool with style and content recommendations.

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